Everyone uploading video wants to increase YouTube views. More views, more audience, more visibility, more opportunities to monetize. While views are still important, YouTube is starting to give much more importance to audience retention. This means that minutes watched is as important, and in the near future, maybe even more important than views. Regardless of what’s more important, views or retention, the bottom line is we want people to watch our stuff for the longest amount of time possible. We increase YouTube views by producing great video content, link building and optimization. Each one of those points requires strategy, planning and goal setting. Right now we’ll see 8 ways I recommend to increase YouTube views.
How to Increase YouTube Views
- Engage off the bat
- YouTube Analytics Engagement Reports
- AdWords Keyword Tool
- Twitter stalk influencers
- Link build from the bottom up
- Produce video from your awesome posts
- On page video SEO
- Content circles
Engage off the bat
The first 15 seconds of a video is crucial. This time frame is where the majority of the audience abandons watching a video. So we have to pay particular attention to those first seconds in our pre production planning to increase YouTube views and decrease abandonment. Whether you produce video blogs, sketches, tutorials, whatever it is, make those first seconds “pop”. How to engage? That’s a whole blog post unto itself but here’s are a couple of ideas. Catchy music that’s energetic and vibrant, much like television news casts. Stating what the viewer will learn, experience, feel, etc. by the end of the video, this is very similar to the heading of a blog post, if it doesn’t describe a benefit, it’s not likely to retain.
YouTube Analytics Engagement Reports
YouTube Analytics is chock full of great information about you channel. The problem is that if you’re fresh onto YouTube, there won’t be much data to interpret. For now, let’s assume you have some data. The Engagement Reports section of YouTube Analytics offers you a peek into the psyche of your audience. Every section: subscribers, likes and dislikes, favorites, comments and sharing gives you a top 10 list. To increase YouTube views with engagement reports all you have to do is produce more of what’s listed in your top 10 lists. These top 10 tell you what your audience likes. For example, favoriting and sharing a video requires much more effort on behalf of the user, it involves a couple more clicks than a like, and in my opinion, it’s a much more valuable indicator of your audiences taste’s and preferences. So produce more of those top 10’s, give them more of what they like and increase YouTube views.
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